A Complete Tour of Google Analytics

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Facebook caps in-feed video ads at seconds, so keep that in mind when developing that content. Understanding Your Own Audience An important part of your social strategy should be keeping an eye on your own page’s audience. While general Facebook audience demographics is important to know, you can use Facebook Insights to learn about your specific page. Go to your business page Click on Insights Click on People on the left side bar Toggle through your Fans, Followers and People Reached. You can see the percentage of women vs. men, age demographics and where your audience is located.
  
Facebook insights facebook insights statistics Twitter Demographics If your brand is using Twitter Photo Editing Services  for disseminating content or advertising, it’s important to understand the demographics of its more than million monthly users. In fact, Pew Research Center reports of all U.S. adults use Twitter, making it the fifth most popular social networking site. Twitter serves more than two billion search queries a day, and Hootsuite reports of people who follow small and medium-sized businesses on Twitter plan to purchase from the brands they follow. In , slightly more women use Twitter than men.



This has shifted since , when male users outnumbered female users. About of all monthly active Twitter users live outside the U.S., making Twitter a great platform to reach users around the world. When it comes to age demographics, social media marketers will find millennials are a key group they can reach: of adults are ages - . Only of users are ages - , are - , and ages +. It’s important to note that of teens use Twitter, but only say it’s the platform they use most often. If you’re hoping to reach a younger audience, Twitter may not be the best platform.