Mini-revolution in B2B social media

PrisilaSH

You might be interested in "Google Analytics what changes compared to Universal Analytics?" What does the transition to GA entail and why is it urgent to adapt to the new system Google Analytics privacy What Google envisages is not only a restyling from the naming point of view, but it constitutes a tool characterized by very different performances from those of its predecessor. Google Analytics is in fact much more flexible and suited to user needs and, even more importantly, in line with the new provisions on confidentiality and privacy with particular reference to the "Cookie Law" legislation. The further indication that comes from Google is to speed up the transition to the new feature as much as possible, which in a not-too-distant time will become the only usable one. The differences compared to the past Let's take a step back to analyze the starting point.

For many years, Google Analytics has worked through a data management photo editing servies model based on hits of various types, mainly Pageview, Event, Transaction, Timing, with information collected separately according to very specific parameters category, action, label, value. The GA revolution brings with it the introduction of the data stream principle which involves the ability to aggregate information and statistics from both websites and other applications. A method which, until yesterday, was not possible to put into practice. The veto imposed by the Privacy Guarantor on the use of Google's traditional Analytics system.



Let's return to the present by remembering that, according to recent regulations on privacy, many types of data may soon disappear due to lack of consent to user tracking via cookies. In this regard, what was recently established by the Privacy Guarantor is extremely important. The Authority, based on complaints and complaints from various users, recently stated that websites that use the current Google Analytics service, without the application of the guarantees provided for by the EU Regulation on privacy, violate the regulations on data protection.