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Digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo Courses Resources Articles Blog Topics Lessons Toolkits Presentations Videos WebinarseBooksPodcasts Glossary Privacy Terms Master GA with our exclusive  part Live Webinar series in partnership with Neil Patel Accel. Kicking off March th. Register Now Digital Marketing Institute Logo CoursesResources Keyword search... Sign InJoin for FREE TrendingArticlesMicro LessonsSkills TestToolkitsWebinarse BooksPremiumMore  Back to Articles Dec ,  Dove: A Spotless Approach to Digital Marketing ArticlesDigital StrategyWeb Design, CRO and UX Written by Lorraine Griffin What comes to mind when you think about a soap brand? It’s


probably not words like 'avant-garde', 'ahead of its time', and 'disruptor'. But Dove has completely reversed our impression of how a common household product can be branded and advertised. Launched in , the brand was originally positioned Exit Mobile Number List as a functional soap brand. However, Dove's digital marketing campaigns have established the company as a powerful game-changer in the beauty industry. Dove has expanded its product range to include shampoos, conditioners, body washes, moisturizers, deodorants, facial skincare, and self-tanning products





along with a line aimed at the male beauty and skincare market. In , the brand was valued at approximately $.billion according to Statista and its digital campaigns have won prestigious awards.  Tips to Kickstart your Digital Marketing Career Download Free Always innovative and courageous, Dove sells more than beauty - it invites its customers and fans to reflect on self-esteem and self-acceptance. This concept might seem to be a direct contradiction, given that the majority of beauty-based advertising is about fixing or hiding personal imperfections. However, Dove makes it work and digital is at the core of everything the brand does. Dove's Creative Marketing Techniques Does Dove Always Get it Right? Where Dove Succeeds The Future of Dove Dove’s Creative Marketing Techniques Let’s .