13 Actionable Email Marketing Tips

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Attribution modeling: UA offers various attribution modelssuch as last-click, first-click, linear and time-based. GA4, on the other hand,relies on a data-driven attribution model that uses machine learning algorithmsto assign conversion values ​​to various touchpoints in the user journey. As aresult, your conversion metrics in GA4 are different from those in UA,especially if you're using different attribution models across the twoplatforms. It's not everything. GA4 is missing hundreds of metrics available inUA. Fortunately, you won't notice most of these shortcomings. Why? Because wevery rarely look at these reports. Dimensions and data in GA4 Most data anddimensions are missing from GA4. we will find literally a dozen or so commonmetrics. And what is not obvious is the lack of e.g. conversion rate or bounce rate- although there is some controversy regarding its use.

After clicking through the administration panel, reviewingreports and B2C Database exploring, analyzing available data and dimensions, we may become,to put it mildly, annoyed. However, in return we have many new products. Googleis introducing many new dimensions and metrics, the most interesting of whichinclude user engagement, predictive dimensions, LTV, additional user data andmany additional metrics for game and application publishers. Google Analytics 4also offers enormous freedom to configure your own dimensions and metrics. TheGA4 environment becomes more flexible and analysts receive advancedconfiguration options. We can build our own analytical strategies under GA4.And most importantly, these solutions are definitely cheaper than oldertechniques. If you wanted to replicate the same strategies in UA, it would costyou a lot more work.

Custom dimensions and metrics created for your projects canbe found in explorations and reports. When you create an exploration and go toadd dimensions and metrics, you see all available standard and custom metrics.Dimensions in the Google Analytics panel - adding a metric for explorationAdding metrics to exploration Limit of remarketing lists per account In GoogleAnalytics 4, we have a limit of 100 recipients per account. If you have lessthan 100 lists imported from Universal Analytics in your Google Ads campaigns,you cannot feel completely safe yet. Given the reporting limitations in GA4,audiences are sometimes created for segmentation and subsequent data analysis.